Huddle throws down the gauntlet to SharePoint

UK online collaboration start up sets itself in direct competition with Microsoft’s market leading software

In the late 1980s, Fortune magazine ran an article headlined, “Software catches the team spirit”. It pictured a real estate agent using a “computer terminal” to open building plans from a CD, then sharing those plans and a “video tour” with a client in another time-zone. Thanks to the ability to share information, he makes the sale.

The “long awaited payoff from office automation” was coming, Fortune announced. Groupware, as collaboration software was then known, was to be “an electronic sinew that binds teams together… across barriers of space and time”.

It has taken its time, but two decades later the market for collaboration software is large and diverse. One product looms large, however: Microsoft’s SharePoint, which is reportedly used in some capacity by 78% of Fortune 500 companies.

Undeterred by Microsoft’s track record of dominating software markets, one UK tech start-up is placing itself in direct competition with SharePoint with its own web-based team collaboration application.

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