Ntrails helps attract business to SME websites using gamification

Original post from The Drum

UK games site Ntrails.com is helping SMEs get more traffic to their websites by using an online treasure hunt.

Gamification – the use of games online- is one of the new ways that companies are trying to get viewers onto their websites, but many small companies cannot afford to create such games.

Ntrails uses the online treasure hunt game to encourage players to visit sponsors websites to look for clues and games on it.  The company charges a fee (61p) to play, with the first person to find all the correct passwords winning the money.

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