Weekly Recap: gamification around the web

Original post by The Gamification Blog

In this week’s recap, Ikea has great flow, social networking platform Gigya announces game mechanics platform, gamification and games for public health, Keas cofounder Adam Bosworth shares his vision for the future, and the Guardian discusses gamification for the public good. Be sure to read the full stories.

Gigya Launches Gamification Suite for Making Web Sites More Fun

Gigya, a long standing social networking platform, just released a game mechanics suite as part of their product offering. Gigya CEO, Patrick Salyer, told VentureBeat’s Dean Takahashi, “Gamification has been one of the most requested features from our clients, so we are very excited to bring to market a truly best in class social rewards product.” Some of those customers include GoodSearch, Fathead.com, CarDomain, VideoBash, Shoebacca and Daily Racing Form, and Gigya is entering into the gamification platform market with competitors Bunchball, Badgeville, and BigDoor.

How Do You Solve a Problem Like Ikea

Canadian news source Globe and Mail introduces the idea of gamification by taking a look at Ikea from a game designers prospective. They find that the store has excellent flow and a knack for engaging customers with trendy furniture and Swedish meat balls. Similarly, game designers look at long term engagement rather than simply pushing users to a point of sale. But gamification is not a panacea, “There are lots of games that suck,” says Daniel Debow, co-founder and co-CEO of Toronto-based Rypple Inc.“Just because they have badges and leaderboards doesn’t mean they’re good games. The underlying gameplay has to be engaging.”



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