London Silicon Roundabout June Meetup – Sponsors’ Presentations

For those who missed our June Meetup last June 9, we are posting the presentation videos of our sponsors.  The June Meetup, Mobile App Expo, was hosted by Seren Partners and sponsored by and Intel AppUpSM Developer Program.  Presentation videos of the event’s startup presenters can be found here: Conjure, HulloMail, Turned On Digital.






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Techmeetups Sponsor: Intel AppUp(SM) Developer Program

The Intel AppUpSM developer program provides developers with everything they need to create and then sell their applications to millions of Intel Atom-based devices. The program gives OEMs and the ecosystem a framework to deliver great new applications directly to consumers.

Through the program, developers will set the price for their applications and will receive up to 70% of the revenue from every sale from every store. Infrastructure operational expenses and partner revenue will be covered from the remaining portion. Developers can choose to use some of their revenue in exchange for things like promotion. They can also build and sell application components through the Developer Store in exchange for a % share of revenue from every application sold which uses their component.

Developers and ISVs can join and become members of the Intel AppUpSM developer program. As members, developers will have access to technical information and updates, and can create components and applications for the Intel AppUpSM developer program. To submit an application, developers must use the version of the Intel AppUpSM developer program Software Development Kit.

The developer catalog will list components available to help accelerate the development and implementation of useful and innovative functionality. Each component includes its own API and documentation. When another developer uses your component in their application, you can receive a portion of their application revenue. The amount of the revenue sharing agreement is negotiated between the component and application developers. Having a catalog of reusable components should help speed up application development process and also provides component developers with a way to make money.

Intel works with the software community to make Intel processors the platform of choice for the customers chosen operating environment. Today, the Intel AppUpSM developer program supports C/C++ Windows, Adobe AIR*, Microsoft.NET and Java and MeeGo-based operating environments. The Intel Atom processor platform is an open environment and we expect other environments will be supported as phone and new devices based on the Intel Atom processor to come on board as customer and market demand indicates.

For more information on the Intel AppUpSM Developer Program, visit

Techmeetups Sponsor: Seren Partners Ltd.

Seren is driven by three simple design values; they make rational sense, they have emotional appeal and are elegant and simple.

Seren is a design consultancy at the forefront of customer experience and service design. They share a passion for enabling companies to give their customers the best possible experiences.

Their clients include Vodafone, Sky, O2, Nokia, Samsung, Fox, Orange and Coca-Cola. They deliver innovative and exciting projects for this impressive list of global organizations by creating new thinking, new services, and maximizing business results through the design of experiences. Seren has a reputation for translating brands, business objectives and customers’ needs into practical, value-add solutions across many customer channels.

Seren creates services that are more than just functional, services that have emotional appeal and delivers brand values through elegant user experiences.

Customers’ perceptions are formed every time they interact with a brand. Seren aims to ensure that every time a customer connects with a company the experience they get truly reflects that brand. They call this functional branding.

Contact Information

Seren Partners Limited

55-57 Rivington Street

London EC2A 3QA

Phone: +44(0)20 7749 2549




Techmeetups Sponsor:

Ciklum is a leading software development house, offering both fulltime dedicated recourses and project teams out of the Ukraine.

The IT outsourcing market is not what it used to be. India and China have dominated overall IT outsourcing based on the project model. But today, it is just not enough to provide a person and an office. Outsourcing companies need to stay ahead of the competition by providing a scalable, flexible and seamless work environment that connects clients directly to employees in any location. Clients need an environment that helps them control outsourcing costs and increase time to market by fostering a collaborative knowledge and learning environment.

Ciklum is a Danish innovative IT outsourcing company with a new approach that establishes interactive IT teams to enable clients to work directly with developers to reach a high level of productivity. Specializing in nearshore software development in Ukraine, with development offices also in Belarus and Pakistan,  Ciklum delivers an environment of outsourcing services that is designed for the client to establish own IT department in one or a combination of their locations or to outsource, completely or partially, the software development process.

Ciklum is taking outsourcing beyond the rigid structure of old school IT outsourcing companies and into a new generation of workers that have direct communication with clients and no interference. Ciklum own development team model gives clients the benefit of keeping the knowledge in-house as well as building a long term-relationship with their own teams and their full strategic management control. While clients focus on development and production, Ciklum takes care of all operational issues such as human resources management, IT infrastructure, and administrative and legal support. This is equivalent to having an own in-house IT specialists but for a significantly lower cost and less administrative nuisances.

To give clients flexibility and scalability Ciklum offers project based outsourcing, relocation services (placing IT specialists in-house), and peak resources (freelancers). This enables clients on a shorttime basis to accomplish very specific tasks efficiently and with superior quality. On clients’ demand, since 2009 Ciklum offers different partnership models to help clients sell their products and services in Eastern Europe. By offering a menu of services that evolves as the market shifts, Ciklum help clients gain control of their processes and systems.

Due to the size of the company and uniqueness of the model, Ciklum is able to surround clients with a knowledge sharing community where clients and teams are able and stimulated to interact with each other and share best practices. The goal is to help clients to market quickly and with less risk and minimal investment.

Established in 2002, Ciklum employs more than 1,200 specialists with more than 125 current client own development teams. Ciklum has six development offices in Ukraine, one in Belarus, and two offices in Pakistan, as well as representative/consulting offices in Denmark, Sweden, United Kingdom, Switzerland, Germany and the Netherlands. Ciklum is a winner of the Red Herring 100 Europe 2009, an award given to the Top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year. Ciklum is recognized as CeBIT 2010 Top 20 innovative company delivering services/products for small and medium sized companies, and named the 2010 Global Services 100 provider. Ciklum is rated best Ukrainian IT Employer 2010 by, the Ukrainian Community of Software Developers.

For more information, visit

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